NEW DESIGNERS:MARIANNA CIMINI

Marianna Cimini is a brand that blends a love for sharp silhouettes with the ease and functionality of sportswear.The designer, Marianna, grew up on the Amalfi Coast in Italy and later moved to Milan to attend the “Istituto Marangoni’, one of the top fashion and design schools in Europe.While in school, Marianna won the prestigious “Moda Italia” prize, a national competition for young fashion designers. As a result, she started interning for Max Mara, and was quickly promoted to Senior Fashion Designer. After 3 years at Max Mara, Marianna started working as Fashion Designer for Tod’s, where she was responsible for conceptualizing and launching a capsule collection for Fay Woman and for creating a special Jewelry collection.In 2012, Marianna launched her eponymous label during Mercedes Benz Fashion Week in Milan, which was met with critical acclaim. She was a finalist in the “Next Generation” fashion award competition, when Vogue.it featured her work. In the same year, she was also selected to participate in the Muuse for Vogue Talents competition for the Young Vision Awards.At its core, Marianna’s vision for her brand reflects a blend of rigor and play, demonstrated by the use of very traditional materials (like compact woven cotton) and very cutting-edge, technical fabrics. Colors, on the other hand, are sharp and powerful, creating bold and contrasting pairings, which Marianna sums up in what she calls “metropolitan graphics”.The brand, in its essence, draws its sensibility from a sense of effortless structure. A sense of affinity between new, sharp proportions and everyday easiness.

FALL/WINTER 2014-15