NEW DESIGNERS:BAJA EAST

Scott Studenberg and John Targon founded BAJA EAST in October 2013 and are carving out a new niche in the market they've dubbed "loose luxury." Blurring the lines between mens and womens, they take an ambisexual approach to everyday dressing where west coast ease meets aggressive city cool. Pack, travel, and take their laid-back luxe staples anywhere — from city to sand, surf to street. Clothes are easily worn and shared between men and women, the collection boasts global-inspired prints and patterns. Despite its early age, the label has been nominated for prestigious honors including the LVMH Prize for emerging designers and a CFDA/Vogue Fashion Fund award.